SCA Hygiene UK

Quilted Velvet™

SCA Hygiene Products UK has relaunched its premium toilet tissue, Quilted Velvet, with a brand new look, new packaging, and a new national television and poster campaign. The relaunch has ensured that the SCA portfolio continues to hold a strong second position in the UK toilet tissue market.

This follows the successful relaunch of Double Velvet in September 1997 and is part of a structured and monitored programme of brand migration to SCA's Quilted Velvet brand name.

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New Quilted Velvet

New Quilted Velvet is a distinctive product which provides consumers with an everyday, affordable luxury. The brand offers consumers the ultimate in softness and strength through its unique cushioned pattern which delivers luxury like no other toilet tissue.

This cushioned Penrose pattern is a unique, patented mathematical design, used exclusively by SCA Hygiene Products. Its special quilting process delivers a soft, padded, luxury tissue which is both visually appealing and recognised by Quilted Velvet consumers. Available in two, four and nine roll packs and four soft bathroom co-ordinated colourways including new Champagne, the packs feature a transparent side window for easy colour identification.

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Quilted Velvet: Market Facts & Figures 2000

The toilet tissue market is the second largest in value to detergents (UK FMCG non food market place).

This market was worth £748 million in 1998.

Within the toilet tissue market, sales are driven by the premium sector which now accounts for over 64% of the market.

Quilted Velvet continues to drive the Super premium sector and the brand now accounts for 4.1% of the total market volume and 4.0% of the total market value. (Source: Nielsen)

Quilted Velvet has successfully fought off competition from its major competitors and has continued to grow both volume and value.

White remains the most popular colour with 50.8 % of the market by volume and 4roll is the most popular pack size with 48.2% of the market by volume. Market growth in the sector has been fuelled by other colours such as Champagne.

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	Quilted Velvet™
	Quilted Velvet™ SCA Hygiene Products UK has relaunched its premium toilet tissue, Quilted Velvet, with a brand new look, new packaging, and a new national television and poster campaign. The relaunch has ensured that the SCA portfolio continues to hold a strong second position in the UK toilet tissue market. This follows the successful relaunch of Double Velvet in September 1997 and is part of a structured and monitored programme of brand migration to SCA's Quilted Velvet brand name. Next / Top of page New Quilted Velvet New Quilted Velvet is a distinctive product which provides consumers with an everyday, affordable luxury. The brand offers consumers the ultimate in softness and strength through its unique cushioned pattern which delivers luxury like no other toilet tissue. This cushioned Penrose pattern is a unique, patented mathematical design, used exclusively by SCA Hygiene Products. Its special quilting process delivers a soft, padded, luxury tissue which is both visually appealing and recognised by Quilted Velvet consumers. Available in two, four and nine roll packs and four soft bathroom co-ordinated colourways including new Champagne, the packs feature a transparent side window for easy colour identification. Next / Top of page Quilted Velvet: Market Facts & Figures 2000 The toilet tissue market is the second largest in value to detergents (UK FMCG non food market place). This market was worth £748 million in 1998. Within the toilet tissue market, sales are driven by the premium sector which now accounts for over 64% of the market. Quilted Velvet continues to drive the Super premium sector and the brand now accounts for 4.1% of the total market volume and 4.0% of the total market value. (Source: Nielsen) Quilted Velvet has successfully fought off competition from its major competitors and has continued to grow both volume and value. White remains the most popular colour with 50.8 % of the market by volume and 4roll is the most popular pack size with 48.2% of the market by volume. Market growth in the sector has been fuelled by other colours such as Champagne. Top of page	New Quilted Facts & Figures If you have QuickTime 3 installed, Click on above picure to view the Television Advertisement. NOTE: To view the above you will need to install QuickTime version 3. Please click below to download QuickTime version 3.